Initially, certain gamers balked at the idea - especially before Microsoft detailed the Combo Breaker Pack and Ultra Edition options. However, as further details (and characters) have been revealed, the demo/free-to-play approach is starting to look like a smart idea - especially since gamers still have the capability of buying Killer Instinct as if it was a non-free-to-play digital offering. Now, with the news that developer Double Helix Games intends to offer a new “season” of Killer Instinct each year, it sounds as though the idea isn’t just smart, it has the potential to be extremely profitable for years to come.
Speaking with Eurogamer, Microsoft’s first-party Xbox One creative director Ken Lobb offered new insights into what the game publisher has planned for Killer Instinct and clarified how pricing differs from exploitative free-to-play models. Lobb asserts that Microsoft is not out to milk players for extra cash and claims they are actually attempting to provide gamers with lower barriers to entry:
Even though gamers will have access to the full roster of characters (Jago, Sabrewulf, Glacius, Thunder, Cinder, Fulgore, and Spinal to start), Killer Instinct will not include a campaign story mode at launch (Lobb says that will “come later”). This means that whether gamers take Jago for a free test drive or purchase the Ultra Edition of the game, gameplay will be (for now) limited to tutorial and practice modes as well as local and online multiplayer.
It’s unclear, at this point, how a story mode will be implemented down the line, Lobb confirmed the developer intends to introduce new content into the game each year as “seasons” - with the goal of updating the game throughout the Xbox One lifecycle (assuming players respond to their reboot in the first place). Discussing how the payment options will work in “season 2” of the game in 2014, Lobb claims the pricing model will stay the same:
While a $39.99 price tag will probably be enticing for fans of the Killer Instinct franchise (or newcomers who spend a lot of time with the demo offerings), it’ll be interesting to see how gamers feel after two or three seasons of the title. $80 or $120 is pretty pricey for a fighting game with only 16 or 24 characters - compared to full featured retail competitors, such as Mortal Kombat which included 28 fighters at launch for $60 along with a lengthy single player story mode and challenges.
That said, there’s no reason to think that Microsoft won’t find a way to flesh out the overall package with each “season.” It’s unlikely that players will complain that the launch version is geared toward multiplayer - since, if gamers are still committed to the project down the line, Microsoft can sweeten their package with single player add-ons in season 2, season 3, and beyond.
We’ll keep you posted as we hear further post-launch Killer Instinct details but, in the meantime, check out the full interview with Lobb - HERE.
Killer Instinct is an Xbox One launch title.
Follow me on Twitter @benkendrick for further updates on Killer Instinct as well as future movie, TV, and gaming news.
Source: Eurogamer